In many rural areas of Colorado, getting around without a car is challenging, if not impossible — especially for those who can’t drive or aren’t comfortable behind the wheel. Residents of rural communities have had to rely on fragmented and inconsistent bus service — making it difficult to access things like medical appointments, school, recreation and other amenities. In 2016, CDOT began planning for a new regional bus network designed to connect rural Colorado, called Outrider. An offshoot of CDOT’s successful Bustang service, Outrider sought to create meaningful schedules, equitable fares and new bus stops in rural areas to link locals to major transit hubs.
Before buses were ready to board, CDOT wanted to gather input from members of the communities Outrider would serve – designing schedules and stop locations that worked best for the people directly impacted. CDOT came to CIG to design and carry out a public outreach and engagement approach that would ensure each community had a voice in deciding where and when Outrider would operate.