CDOT leadership deemed the outreach effort “the most expansive and inclusive transportation planning effort in CDOT’s history.” The entire planning team’s efforts led to that success, and CIG played a major role in connecting with the public and stakeholders.
The media launch event CIG organized with CDOT Executive Director Shoshana Lew and Lt. Governor Dianne Primavera resulted in 24 news stories for 4.8 million potential impressions. We also developed and promoted a video to introduce Your Transportation Plan to the public that received nearly 13,000 views across Facebook and YouTube.
Our team organized, promoted and held six regional telephone town halls. More than 16,200 people participated, and 116 questions were answered during the calls. The Your Transportation Plan telephone town halls had the highest text-to-register numbers in CDOT history.
To maximize public participation in the online survey, telephone town halls and in-person events, CIG implemented an extensive social media campaign with geographically targeted posts, graphics and ads. Our team published 100 Facebook posts and 84 tweets — and to make each post relevant to audiences across the state, our creative team developed unique graphics to accompany each message. Social posts ultimately received more than 1.2 million views and more than 11,000 unique engagements.
While the goal for the online survey was to receive at least 5,000 responses, by the end of the engagement period in early September 2019, Colorado residents completed 9,079 surveys and entered 17,305 comments into the mapping portion of the survey.
Since the end of the engagement period, CIG has developed a comprehensive midpoint report, a 10-year strategic vision document and supported the evolution of “Your Transportation Plan” to “Your Transportation Priorities” — the next step in executing Coloradans’ vision for transportation over the next decade. CIG continues our involvement with CDOT and the Your Transportation Priorities effort to educate the public and key stakeholders on priority projects and the value of investing in transportation.