Sam Aspnes

Integrated Media Strategist
Sam went from spending his time bartending all night and skiing all day to teaching English around the world. He then found himself pursuing a career in public relations because he believes wholeheartedly in the power of language. Always happy to help and never shy with an opinion, clients count on Sam for brilliant ideas and listen closely to hear his stories — as he is a true storyteller. 

Sam is an all-around PR pro with strong writing chops, media relations experience, and digital media know-how. He also has a passion for strategy and sees campaigns as a puzzle with many moving pieces. Sam believes a great strategy is the first step to client success — and changing hearts and minds. 

He spends the majority of his time immersed in the Colorado Department of Transportation’s (CDOT) safety campaigns, ultimately leading day-to-day account management for the award-winning Drugged Driving campaign and Car Seats Colorado. On CDOT’s The Cannabis Conversation initiative, Sam led strategic planning efforts to map and execute a multi-year, multi-agency, first-of-its-kind public engagement campaign with the goal of ultimately curbing marijuana-impaired driving in Colorado.   

  • Bachelor of Arts in English language and literature, University of Minnesota-Twin Cities
  • Master’s of Arts journalism and mass communications, University of Nebraska-Lincoln
  • Accredited in Public Relations (APR) through the Public Relations Society of America (PRSA)