Sam Aspnes

Integrated Media Strategist
saspnes@cig-pr.com

Sam went from spending his time bartending all night and skiing all day to teaching English around the world. He then found himself pursuing a career in public relations because he believes wholeheartedly in the power of language. Always happy to help and never shy with an opinion, clients count on Sam for inventive ideas and creative storytelling.

Sam is an all-around integrated marketing communications pro with more than a decade of experience in public relations, advertising and digital marketing. He has strong writing chops, an eye for creative production, and digital media know-how — including being a close follower of the latest trends in AI best practices and ethics.

Sam also has a passion for strategy and believes that, without it, your chances of success are slim. He believes that a great strategy and a compelling story are essential if your goal is to change hearts, minds and behavior.

Sam has led numerous award-winning campaigns for clients including the Colorado Department of Transportation, Lyft and the Denver Urban Renewal Authority. He also takes pretty good photos.

  • Bachelor of Arts in English language and literature, University of Minnesota-Twin Cities
  • Master’s of Arts journalism and mass communications, University of Nebraska-Lincoln
  • Accredited in Public Relations (APR) through the Public Relations Society of America (PRSA)
  • Professional Certificate in Brand Management, Cornell University