Distracted driving is one of the biggest threats to roadway safety in Colorado, causing thousands of crashes each year. Traditional distractions such as passengers, food, children, and roadside visuals continue to distract drivers while handheld phones have further exacerbated the issue. According to the 2018 Traffic Safety Culture Index from the AAA Foundation, over 95% of drivers in the United States view reading or typing a text/email on a hand-held cellphone while driving to be very or extremely dangerous. Yet, in a 2019 survey of Colorado drivers conducted by the Colorado Department of Transportation (CDOT), 91% of Coloradans admitted to driving distracted.
In 2018, 15,285 crashes on Colorado roads involved a distracted driver. This amounts to nearly 42 distracted driving-related crashes per day, yet drivers continue to ignore the danger. Sadly, distracted drivers don’t see the risk in their behavior until it’s too late
Unlike other dangerous driving behaviors, there is no stigma associated with driving distracted. While nearly all drivers admit the perils of driving distracted, there is nothing really stopping them – in part due to a lack of social pressure or outward disapproval. So in 2020, CIG set out to change that.