CIG Takes Seat Belt Message to the Sidewalks

To illustrate the dangers posed by not buckling up, CDOT turned to CIG to develop a visual tactic representing the tragic consequences of not wearing your seat belt. CIG created a branded stencil and tactfully placed them around Civic Center Park in Denver using temporary sprayable chalk, creating a visual homage to the 147 unbuckled fatalities in Colorado so far in 2016.

The CIG team carefully installs a stencil at Civic Center Park. No redos here!

CDOT's Sam Cole addresses the media to unveil the stencils.

Each stencil carries the message: “Be a Survivor. Buckle Up.”