CDOT’s Change Your Peak Drive Campaign Is Back

On Nov. 5, 2015, CDOT launched this season’s Change Your Peak Drive campaign to encourage Colorado motorists to drive safely during winter conditions. CIG pitched the launch event to the media and every major Denver outlet attended.

With major changes coming to I-70, including the implementation of the Traction Law and launch of the I-70 Mountain Express Lane, we can’t wait to work on this campaign for the third year in a row!