Since the 1980s, the Town of Vail had contemplated creating an underpass to connect the north and south frontage roads between the Main Vail and West Vail interchanges. In fact, it has been part of the town’s Transportation Master Plan since 1993. In 2017, CIG helped make it reality.
But first, back to the issue. Residents and visitors alike were frustrated with growing congestion along the I-70 frontage roads. The Town of Vail and the Colorado Department of Transportation (CDOT) resolved to reduce this congestion and enhance overall connectivity and safety, and enlisted Kraemer North America to build a new I-70 underpass. Given our expertise communicating major construction projects, Kraemer brought CIG on to manage public information and communication for the 18-month project, which was Vail’s largest infrastructure project to date.
We believe that relationships are key to success on any project.
As part of CIG’s formula for success, we began by developing a public information plan, in which we identified project stakeholders, potential construction issues, key messages and proposed communication tactics.