In Colorado, winter brings snow, and with it heavier traffic on I-70. On an average winter weekend day, this thoroughfare to the state’s mountain playground carries some 30,000 vehicles. Skiers, snowboarders, snowshoers and snow watchers, routine commuters and trucks, who all want to get to their destination as safely, smoothly and quickly as possible.
With this same goal in mind, the Colorado Department of Transportation (CDOT) uses various traffic management strategies to improve conditions along the corridor. But what are they? And why do they matter?
For the winter of 2016, CDOT tasked CIG with raising awareness about the state’s Traction Law, Move It Law, the new I-70 Mountain Express Lane, the service provided by Mountain Travel Radio and reasons for Safety Metering.
CIG developed a series of animated, narrated and humorous videos, presenting first the problem (and/or people’s misconceptions about how to drive I-70) and then an explanation of CDOT’s solution.