An Unbuckled Passenger Is As Dangerous As…

CIG hopped in the driver’s seat this week to produce and execute a photo shoot for CDOT’s Beware of the Beltless seat belt safety campaign. The images will be used for a social media photo campaign to prime the public for the campaign’s launch in mid-March. 

Campaign photos feature highly dangerous objects in cars as stand-ins for unbelted passengers, while fearless CIGers played the belted-in passengers and drivers in danger. The visually striking photo series metaphorically demonstrates the dangers unbelted passengers pose to others in the vehicle in the event of a crash. 

Check out CDOT’s social media feed to see why we were very glad the cars weren’t moving, and to learn more about the campaign.