Results
FasTracks at Work Campaign
Categories: RTD | Construction | Transportation | Public Relations
Challenge
Educate the public about the various layers of progress on the RTD FasTracks project in order to overcome false impressions that the project was stalled due to funding challenges.
CIG Solution
Develop a low budget educational campaign, using in-house printing and existing communication channels, to inform the public of FasTracks’ progress, including the evolution of construction, completion of environmental processes corridor-wide and overall economic benefits of the FasTracks program. Dubbed FasTracks at Work, the campaign focused on a central theme of progress that could be applied throughout the life of the project and be used to educate the public on a variety of issues as the project moves forward. By showing construction progress on FasTracks at multiple locations (West Corridor, Denver Union Station, U.S. 36 BRT Corridor and the Elati Light Rail Maintenance Facility), the FasTracks at Work campaign was able to visually demonstrate how the program is making progress and putting tax-dollars to work in the Denver-metro region.