CIG: Denver Public Relations, training, graphic design, research and proposal writing

What is your communications philosophy?

Let’s look at the basics. I believe effective communications should be clear, concise, relevant and timely. Whether you are developing a full-blown strategic communications plan or a stand-alone piece for the Web, print or presentation, ask yourself these simple questions:

• Who is the audience?
• How do I want to influence their thinking?
• What action(s) do I want them to take?
• How can I share my message so it is clear, concise, relevant and timely?

These questions are central to communications planning, as well as the development of any tactical communications piece.

I also look at the three A’s – alignment, assignment and adjustment. Are my strategies and messages in alignment with the needs of my audiences and the communications goals? Have I assigned the right messages to change the thinking of my audience or to spur them to action? Once my plan or piece is put in place, I then ask what I need to adjust to meet the fluid nature of the current business climate. I prepare for the next wave.

What is your communications philosophy? Have you considered your next communications “chess move?”

Posted by .(JavaScript must be enabled to view this email address) on 06/24 at 09:27 AM

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