CIG: Denver Public Relations, training, graphic design, research and proposal writing

Wedding Vows, Flowers and Branding?

My husband and I are in the first month of wedded bliss. To be sure, we are happy to be married, but we may be just slightly happier that the year of planning is finally complete! Now we’re left with one thought – “we should have eloped.”

I kid, I kid!

Despite all the stress, the battles and the restless nights, we had a great time pulling it all together and couldn’t have asked for a more perfect wedding. We began our planning process with selecting the colors and everything else fell into place.

We developed a brand of sorts, complete with a logo that set the stage for the dark red and pumpkin orange palate and the classic – yet contemporary – tone of the wedding. Our logo was depicted on the invitations, programs and the custom-made water bottles. The colors were carried through every detail, from the handmade neckties to the beaded flowers in the bouquets. The overarching brand unified the entire wedding, making it unmistakable that it was the Winfield/Viscardi wedding.

While branding a wedding and branding an organization aren’t necessarily on the same caliber (unless your last name happens to be Rothschild…), it follows the same thought process. With every brand there is a story behind each element, whether it be the color, shape or design – each is unique to that organization. A brand is much more than a logo, it is an overarching theme that reflects the characteristics of an organization, helping to depict the building blocks of the organization, whatever that may be. For Chris and me, it was the words that reflected our outlook on marriage and the fonts and hues that best reflected our lifestyle.

Now that all is said and done, we are left with a scrapbook encompassing our memories, photos and even our brand!

Posted by .(JavaScript must be enabled to view this email address) on 09/08 at 04:09 PM

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