CIG: Denver Public Relations, training, graphic design, research and proposal writing

Twitter Me This…

Myspace…check. Facebook…check. Linkedin…check. Twitter…check. YouTube…check. Good grief!

Is it just me or is keeping up with the most current social networking and blogging sites becoming a bit of a riddle? I thought I finally was “in” when I had set-up my Facebook page and diligently checked it every day. Then I find out that now I need to set up a Twitter account so I can post “tweets” to all of my friends/colleagues allowing them to know exactly what I am doing every second of the day. It seems to me that we are so busy posting about our lives; we don’t have time to have an actual life anymore.

As a PR professional, I wonder what ever happened to the old adage, “too much information.” Back in the day, I doubt this was what they had in mind, but it seems rather apropos for today’s social media craze. My advice: Nothing replaces good, old fashioned strategic planning. All the cool tools in the world are meaningless if they don’t reach your audience, with your message. So, set your strategy, then pick the channel(s) that best suits your needs and don’t try to have a voice on every single one. Understand what you want to get out of it, or it will become too overwhelming and time consuming, with disappointing returns. There are pros and cons to every social media channel and a good public relations counselor can help you navigate the social media waters and find the best ones to help you communicate, gain opportunities and build strong relationships.

Posted by .(JavaScript must be enabled to view this email address) on 04/27 at 12:05 PM

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