Black Friday ≠ Black Hearts

I hate to admit it, but I was one of those crazed shoppers in line at Target at midnight on Black Friday. At 11:30 p.m., as the rest of my family was in a Thanksgiving feast coma, my sister, mom and I slipped on our shoes, grabbed our coats and snuck out the door.

We were greeted at Target by approximately 750 other people in the line that wrapped around the mega-store. We stood patiently in line, mentally preparing ourselves for the chaos that lay ahead.

When we got to the front of the line, a man was screaming at the Target security guard who was there to keep order. This man’s obscenities and disrespect for the Target employee both shocked and saddened me. Have people lost the true meaning of the holidays?

According to a recent survey by Consumer Reports – the answer is yes. When asked what people dread most about the holidays, 35 million Americans say they don’t like having to be nice.

Clearly the screaming man at Target didn’t get the memo about being nice around the holidays – or he threw it right into the recycling bin. The holidays should not about the tangible gifts or being forced to be nice – it’s about being with loved ones.

Even though I was one of the crazies on Black Friday, I didn’t do it for the actual purchases, but rather for the tradition this has become for the three of us. We’ve done this every year for as long as I can remember and while I can’t recall what we bought each year – besides my mom’s splurge on laundry detergent on Black Friday 2010 – I relish in the memories and inside jokes from each year. – That’s what the holidays should be about.

Now I know this blog doesn’t exactly tie into communications but I think we can all use a little reminder this time of year to put the cheer back into the holidays. Forget the 35 million Scrooges in the world and have a happy holiday season!

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