The Challenge
The McCaslin Diverging Diamond Interchange (DDI) grand opening was a major milestone for the US 36 Express Lanes Project, celebrating the hard work done prior to the event, as well as acknowledging the support from the City of Louisville and the Town of Superior — both of which were impacted by construction. Additionally, it was an opportunity to celebrate the opening of the second DDI in the state of Colorado.
Both communities wanted to showcase project progress — such as the DDI conversion and the arch installation — as well as host important decision makers, show the collaboration between the two communities and thank both communities for their patience during construction.
The McCaslin Diverging Diamond Interchange (DDI) Grand Opening was a major milestone for the US 36 Express Lanes Project.
Our Solution
CIG met with the City of Louisville and the Town of Superior to discuss expectations and set event goals.
CIG researched different options for event locations and themes, knowing it was important to pick a place located halfway between the two jurisdictions. CIG came across Cinebarre, a local movie theater and restaurant, located just steps away from the McCaslin bridge.
Inspired by the vintage movie posters that lined the theater lobby, CIG suggested a vintage movie theme. The theme shined through in all aspects of the event, from the invitation depicting an artistic rendering of the bridge in the style of a traditional movie premiere poster, to the vintage soda cups adorned with the McCaslin bridge logo. Can’t imagine going to the movies without popcorn? Neither could CIG. Popcorn, pizzas and soda were served to satisfy appetites of the hungry guests. The evening’s speakers were presented as stars. CIG put together a slideshow of various stages of the DDI construction, including time-lapse videos of the DDI conversion and arch installation, and aired the presentation on a movie screen.
To mark the importance of the milestone, CIG organized a formal ribbon cutting on top of the McCaslin bridge to kick off the celebration. Elected officials and community leaders made the ceremonial cut to officially mark the bridge opening.
The Results
The event brought together more than 60 attendees, including all key project players and several elected officials, and fostered a sense of community pride. Both the City of Louisville and the Town of Superior were very happy with the outcome.
The event also resulted in an abundance of media coverage by FOX 31 Denver, 9News, Equipment World Online, and other channels with a collective total of more than 1.5 million impressions.
Impressions
Questions? Please reach out to connect@cig-pr.com
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