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Wheat Ridge Brand Identity

Challenge

Proactively position the City of Wheat Ridge as a viable community supportive of economic growth and attract new businesses, residents and visitors from across the Front Range.

CIG Solution

A fresh, award-winning new logo and brand identity that visually represents the City’s goals and vision for the future. The logo was adopted by City Council, achieved a 70 percent approval rating from residents and led the City to receive a Silver Circle Award in 2008 from the City-County Communications and Marketing Association for the brand identity development project.

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