Results
RTD FasTracks Logo and Brand Identity
Categories: RTD | Transportation | Logos/Identity
Challenge
Create an identity for the Regional Transportation District’s (RTD) FasTracks Program, a 12-year plan to expand and improve transit throughout the Denver metro region, to increase awareness of the program, be easily identifiable for stakeholders and serve as a sub-brand within the overall RTD identity. The FasTracks program also needed to create identities to represent each individual corridor project, or segment, of the program that would conform to the overall FasTracks brand standards.
CIG Solution
Design a family of logos for the FasTracks program, including each individual project corridor, that are be eye catching, yet simple, and illustrate the vision for the program, while still representing the overall RTD brand identity.