Results
RTD Small Business Opportunity Office Logo and Brand Identity
Categories: RTD | Transportation | Logos/Identity
Challenge
Position the Small Business Opportunity Office (SBOO) as an independent brand within the overall RTD structure and increase awareness of its programs and how businesses can get involved.
CIG Solution
Create a new logo and brand identity, distinct from the umbrella RTD brand, that clearly communicates support and advocacy for small and minority-owned businesses, resulting in significantly increased small business traffic to its office and an increased interest in business resource programs.