Results

Challenge

Educate the public about the various layers of progress on the RTD FasTracks project in order to overcome false impressions that the project was stalled due to funding challenges.

CIG Solution

Develop a low budget educational campaign, using in-house printing and existing communication channels, to inform the public of FasTracks’ progress, including the evolution of construction, completion of environmental processes corridor-wide and overall economic benefits of the FasTracks program. Dubbed FasTracks at Work, the campaign focused on a central theme of progress that could be applied throughout the life of the project and be used to educate the public on a variety of issues as the project moves forward. By showing construction progress on FasTracks at multiple locations (West Corridor, Denver Union Station, U.S. 36 BRT Corridor and the Elati Light Rail Maintenance Facility), the FasTracks at Work campaign was able to visually demonstrate how the program is making progress and putting tax-dollars to work in the Denver-metro region.

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Categories: RTD | Construction | Transportation | Print Collateral

Challenge

Inform stakeholders across the eight-county RTD district of information and updates regarding the FasTracks program in order to maintain public support among highly diverse and dynamic public audiences.

CIG Solution

Create a quarterly District newsletter for FasTracks stakeholders, designed to communicate project facts, milestones, construction updates, and information regarding public involvement that would reach the myriad stakeholder groups. The FasTracks District newsletter includes eight individual newsletters, tailored to the specific issues of each region and corridor, sent electronically and via mail to stakeholders each quarter.

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Categories: RTD | Transportation | Logos/Identity

Challenge

Create an identity for the Regional Transportation District’s (RTD) FasTracks Program, a 12-year plan to expand and improve transit throughout the Denver metro region, to increase awareness of the program, be easily identifiable for stakeholders and serve as a sub-brand within the overall RTD identity. The FasTracks program also needed to create identities to represent each individual corridor project, or segment, of the program that would conform to the overall FasTracks brand standards.

CIG Solution

Design a family of logos for the FasTracks program, including each individual project corridor, that are be eye catching, yet simple, and illustrate the vision for the program, while still representing the overall RTD brand identity.

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Categories: LDDA | Government | Logos/Identity

Challenge

Position downtown Longmont as the premier shopping and entertainment destination in the region and ensure a healthy, energetic downtown for years to come.

CIG Solution

Design a new logo and brand identity for LDDA that visually captures the energy and vibrancy of the downtown area and excites community residents and businesses, as well as visitors from across the Front Range. Our logo and brand identity process earned LDDA the City-County Marketing Communications Association Savvy Award in 2008, as well as the Colorado Governor’s Award for Downtown Excellence.

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Categories: Solutions West | Consulting | Logos/Identity

Challenge

Establish a professional brand identity to increase awareness of the Denver consulting firm, attract potential clients and create a cohesive “look” upon which the organization can build.

CIG Solution

Design a unique, professional logo that clearly communicates the organization’s purpose and vision, while establishing an identity that is recognizable and memorable.

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Categories: City of Wheat Ridge | Government | Logos/Identity

Challenge

Proactively position the City of Wheat Ridge as a viable community supportive of economic growth and attract new businesses, residents and visitors from across the Front Range.

CIG Solution

A fresh, award-winning new logo and brand identity that visually represents the City’s goals and vision for the future. The logo was adopted by City Council, achieved a 70 percent approval rating from residents and led the City to receive a Silver Circle Award in 2008 from the City-County Communications and Marketing Association for the brand identity development project.

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Categories: Adams County | Government | Case Studies | Public Relations

Client Challenge

Named one of the fastest growing counties in Colorado, Adams County leaders knew they had to ensure their communication was keeping pace with their progress in the state. They wanted to lead constituents into the future, and to do so, they had to create communication experiences that generated collaboration and motivation among the diverse groups they serve. Adams County invited CIG to become a part of their team for a yearlong Communications Audit. The goal was to provide a comprehensive snapshot of their existing communication program and the perceptions of Adams County, and then to develop a menu of recommendations for Adams County to put into action.

CIG Solution

The CIG Team jumped into the necessary research by becoming as imbedded in the organization as possible. We knew that in order to get a true sense of how communication flowed and functioned, we needed to talk to decision makers at the highest level of the organization as well as employees throughout the county. In addition, constituents within the county would need to be reached to give the most accurate portrayal of perceptions of the organization.

To tackle it all, CIG developed a process aimed at gathering both quantitative and qualitative data from all groups. The research included in-depth interviews, surveys and focus groups with stakeholders within the organization as well as external audiences. The year’s worth of research was carefully analyzed and compiled into a report that highlighted numerous strategies for improvement. The result? Exciting ideas for change and tools for Adams County to re-invent communications and ensure its message clearly cuts through the clutter.

Download a pdf of this case study here.

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Categories: Town of Timnath | Government | Case Studies | Logos/Identity

Client Challenge

The Town of Timnath has a current population of 300 residents. Over the next 20 years, Timnath is slated to grow 27 square miles and add 30,000 residents. The Town has spent years planning for
this growth and working to create a community of which all its residents can be proud. As Timnath evolves from a very small town to a growing, thriving community, the Town recognized the need for people to be able to put a face to the place. The Town of Timnath asked CIG to assist in developing a new brand identity for the growing community; one that paid homage to the past while helping to visually embody the Town’s shared future vision for rapid growth in geographical size, population and number of businesses that will be attracted to the community. Above all, the new brand identity had to communicate change, optimism and prosperity for all.

CIG Solution

Right away, CIG recognized Timnath’s rich history and exciting future. We embarked on the project by first tailoring and implementing a comprehensive community-based branding campaign. This campaign included in-depth primary and secondary research that allowed CIG to understand the community from a variety of perspectives. Our approach involved conducting more than 30 in-person stakeholder interviews from a wide cross-section of residents, business owners, town staff and elected officials. The type of information gathered (statistically relevant, given the Town’s current population) helped lay the foundation of understanding from which we were able to develop a handful of key themes, shared community values and vision for the future.

CIG successfully synthesized the information gathered and developed a meaningful Town logo that was unanimously adopted by the Town Council. Our relationship has since grown beyond initial branding and marking to include broader strategic communication planning that will serve the community as it makes its transition from a small town to a mid-size thriving community.

Download a pdf of this case study here.

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Categories: City of Wheat Ridge | Government | Billboards and Banners

Challenge

Create awareness of the City’s new brand identity and visually represent its vision for the community.

CIG Solution

Fun, bold bus shelter advertisements that express diversity, a strong sense of community and a vision of Wheat Ridge to excite current and potential residents and businesses.

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Categories: City of Wheat Ridge | Government | Billboards and Banners

Challenge

Create awareness of the City’s new brand identity and visually represent its vision for the community at public events such as festivals, fairs and open houses.

CIG Solution

A colorful, multi-functional display banner to increase the City’s visibility and visually reinforce its new brand identity and community vision.

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Categories: City of Wheat Ridge | Government | Billboards and Banners

Challenge

Effectively market the City’s new brand identity and increase its visibility throughout Wheat Ridge and neighboring communities.

CIG Solution

A simple, yet dramatic billboard design communicating the City’s brand. Positioned off I-70 and Wadsworth in Wheat Ridge, CO, reaching 60,000 - 80,000 motorists per day.

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Categories: City of Wheat Ridge | Government | Web/Interactive

Challenge

Communicate consistently and effectively with businesses and residents on a variety of issues affecting the City, while keeping pace with the current standard for electronic communication.

CIG Solution

A series of simple, to-the-point, electronic newsletters sent to more than 450 contacts that the City could easily manage and implement on a regular basis. Increased opt-in subscriptions of one such e-newsletter, Mayor’s Matters, by 1,000 percent in four months.

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Categories: Solutions West | Consulting | Logos/Identity | Print Collateral

Challenge

Establish professional, consistent communication and re-enforce the company’s brand identity in all communication and outreach to community partners, as well as current and potential clients.

CIG Solution

Design business cards incorporating the company’s brand identity to create cohesive, effective messaging that positively positions Solutions West as a leader in the community.

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Categories: Solutions West | Consulting | Web/Interactive

Challenge

Create a Web site, consistent with Solutions West’s new brand identity, that serves as a valued resource for current and potential clients as well as community partners and advocates.

CIG Solution

Design an energetic new Web site, based on the brand identity, that provides a resource and forum for anyone interested in learning more about Solutions West and positions the company as a progressive, forward-thinking public advocate.

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Categories: Solutions West | Consulting | Print Collateral

Challenge

Increase awareness of Solutions West and attract new clients and business/community partners.

CIG Solution

Develop and design an eye-catching brochure as a leave-behind piece, consistent with the brand identity, to intrigue and inform potential clients and business partners of what Solutions West is, who they are, and what they do, and drive readers to the Web site.

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Categories: RTD | Transportation | Logos/Identity

Challenge

Position the Small Business Opportunity Office (SBOO) as an independent brand within the overall RTD structure and increase awareness of its programs and how businesses can get involved.

CIG Solution

Create a new logo and brand identity, distinct from the umbrella RTD brand, that clearly communicates support and advocacy for small and minority-owned businesses, resulting in significantly increased small business traffic to its office and an increased interest in business resource programs.

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Categories: Mapleton Public Schools | Education | Print Collateral

Challenge

Provide information and resources about the newly re-structured public school system, the various schools within the District and the different programs they offer, while attracting potential families to the District and positioning Mapleton as a leader in public education.

CIG Solution

Design a comprehensive, bilingual information/welcome packet that includes a color-coded series of school profiles highlighting each school’s area of specialization, age-range and programs offered. The welcome brochure continues to serve the District as a valued resource for staff, current students and potential student families.

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Categories: LDDA | Government | Print Advertising

Challenge

Increase visibility of downtown Longmont, attract new businesses and visitors and intrigue surrounding communities. 

CIG Solution

A vibrant, energetic advertisement campaign positioning downtown Longmont as a progressive area, ripe for investment and economic growth, and exciting residents and businesses about downtown Longmont. 

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Categories: LDDA | Government | Web/Interactive

Challenge

Develop a new Web site, consistent with LDDA’s new brand identity, that will serve as a valuable communication tool for downtown Longmont residents, businesses and visitors.

CIG Solution

A complete re-design of LDDA’s existing Web site into a dynamic, user-friendly new site to provide users with interactive resources and information at their fingertips, while maintaining LDDA’s overall vision and brand identity.

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Categories: LDDA | Government | Print Collateral

Challenge

Reinforce LDDA’s brand identity in all facets of communication, both externally and internally.

CIG Solution

Design new letterhead and business cards for LDDA based on the new brand identity standards to consistently reinforce its brand and position the organization as proactive and professional.

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Challenge

Increase awareness of Kiewit Building Group’s position as a leader for sustainable building practices in Colorado.

CIG Solution

Creative, focused advertisements highlighting Kiewit Building Group’s experience in sustainable building by featuring projects and individuals at the core of its efforts and provide information showcasing the organization’s expertise.

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Categories: LDDA | Government | Print Collateral

Challenge

Attract new business to downtown Longmont and establish it as an energetic, thriving destination.

CIG Solution

A multi-dimensional marketing kit, including pocket folder, map and brochure, designed to entice potential new businesses to the downtown Longmont community, resulting in an 11 percent increase in sales tax and a two percent decrease in retail space vacancy rates within six months.

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Categories: RTD | Transportation | Case Studies | Logos/Identity

Client Challenge

In 2005, CIG was retained to assist with branding and marketing strategies for the Regional Transportation District’s (RTD) Small Business Opportunity Office (SBOO). The SBOO provides business opportunities and support to businesses certified by RTD as either a Small or Disadvantaged Business Enterprise. With more than $6 billion in transportation projects slated for implementation through Denver’s Regional Transportation District over the next decade, the Small Business Opportunity Office needed a clear identity to communicate strong support for the thousands of small and minority-owned businesses looking for contracting opportunities. While the SBOO is technically part of the overall RTD organization, it needed a distinct brand that could communicate small business advocacy and allow stakeholders to quickly and easily identify communication materials and business opportunities.

CIG Solution

CIG developed a complete branding and identity package for SBOO, including the logo, collateral, letterhead, business cards and Web site. SBOO required a consistent look, feel, identity and graphic standards manual to ensure messages are received in the most effective manner possible. CIG also facilitated the approval process for the new identity package with the RTD Board of Directors.

In addition, CIG made recommendations for a strategic communications plan for the SBOO that included a complete redesign and redevelopment of its existing Web site, creation of a newsletter targeted specifically to small and disadvantaged business enterprises, informational brochures and public outreach programs.

The SBOO has realized an immediate benefit from the implementation of a new brand identity, with increased small business traffic to their office and increased interest in new business resource programs.

Download a pdf of this case study here.

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Categories: RTD | Construction | Transportation | Case Studies | Public Relations

Challenge

While projects receiving federal funding are required to identify noise impacts and provide adequate noise mitigation, the construction of sound walls is an often controversial public/neighborhood issue and can add significant cost to a project’s bottom line.

CIG Solution

We developed a public process that drove the sound wall construction for the Transportation Expansion Project (T-REX) and was the model for the RTD FasTracks West Corridor project. Our T-REX Public Involvement Team worked closely with CDOT and RTD to develop a Noise Wall Opt-Out Policy approved by the Federal Highway Administration (FHWA) and the Federal Transit Administration (FTA). The new policy allows neighborhoods to determine the existence and height of sound walls directly impacting their property owners.

Results

• Happy homeowners and significant project cost savings
  • Noise mitigation was de-mystified and property owners opted out of sound walls at several locations along both corridors
  • T-REX contractor savings: approximately $2 million
  • West Corridor project savings: approximately $1 million

Lessons Learned

• Educate the public about issue
  • The more people understand, the more informed decision they can make
  • Don’t shy away from controversial issues, PI can help!
• Provide opportunity for public to have direct input into decision
  • Create clear step-by-step process
  • Gain necessary approvals from project owner and regulatory agencies

Download a pdf of this case study here.

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Categories: LDDA | Government | Case Studies | Logos/Identity

Client Challenge

The Longmont Downtown Development Authority (LDDA) came to CIG with a vision. A vision of Downtown Longmont as a bustling, energetic and populated area where businesses thrived and the community was proud to call home. LDDA’s goal was to promote the lively downtown area and maintain a positive image among potential businesses and residents. LDDA’s goal became CIG’s goal - to become more proactive in business development, business retention and marketing Downtown Longmont while ensuring a healthy and vibrant community years into the future.

CIG Solution

The CIG Team tailored a strategic plan to specifically meet LDDA’s needs and provide marketing and communication skills across the spectrum of geographic, demographic, socioeconomic and ethnic groups that comprise Downtown Longmont’s customer base. By using our CM (2) strategy - Consistent Message, Customized Method - CIG was able to ensure all groups were communicated with effectively and the messaging involved had the greatest chance of resonating with each audience. By developing and implementing an extensive marketing and communications campaign, CIG was able to promote Downtown Longmont as the lively, vibrant and eclectic area that it is through integrated communication strategies. In the end, LDDA and CIG were able to work together to make Downtown Longmont a center of pride for the community.

Download a pdf of this case study here.

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Categories: City of Wheat Ridge | Government | Case Studies

Client Challenge

Faced with the challenge of keeping pace with neighboring communities that have continued to grow and prosper over the past decade, the City of Wheat Ridge decided it was time to take action and create a new public image and identity. The goal of the City of Wheat Ridge was to create a consistent and cost effective brand identity that would unify all city entities and organizations, showcase Wheat Ridge’s distinctive community and clearly communicate its values and vision.

That’s where CIG came in.

The City embarked on this project to ensure that Wheat Ridge not only remained competitive with neighboring communities, but established an identity and personality that would attract both businesses and residents to the community. CIG Solution The CIG Team recognized Wheat Ridge’s lively community and inviting atmosphere and embraced the project by developing and implementing a comprehensive marketing and brand identity campaign and creating a new marketing city logo. By gathering input from a range of stakeholders, CIG was able to understand the public’s vision for the City of Wheat Ridge, who they wanted to be and what they wanted people to think about their city. The CIG Team aimed to capture the magic of Wheat Ridge and highlight its unique city and ideal location in a visual mark that reflected the City’s vision. By capturing that in a logo, CIG was able to help Wheat Ridge more clearly communicate its values and vision to businesses and residents.

Download a pdf of the case study here.

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Categories: RTD | Transportation | Case Studies | Logos/Identity

Client Challenge

Recognizing the necessity for more affordable, accessible transportation in the metro-area, Colorado voters approved plans for the Regional Transportation District’s (RTD) FasTracks Program in 2004, a 12-year plan to expand bus and rail service and enhance public transit options throughout the eight-county RTD district. With a program as large and far-reaching as FasTracks, the challenge quickly became one of maintaining public support among a myriad of highly diverse and dynamic groups of people the project served. How would the FasTracks program effectively keep its publics informed of the ever-changing details of the project? How would the program maintain community support and consensus in the face of major budget concerns and intense public scrutiny? How would FasTracks get from Election Day to Opening Day, with everyone still on board?

CIG Solution

As the public relations consultant hired to manage the FasTracks program’s public information and involvement efforts, CIG began by developing a strategic communications plan designed to shape and influence public perception and support and build consensus among stakeholder groups. Understanding the changing needs and influences of the various communities and groups affected by the FasTracks program, the CIG team implemented integrated, multi-tiered communication strategies through a vigorous, ongoing community outreach campaign that included public meetings, presentations to civic organizations and community leaders, management of media relations, execution of special events and the production and distribution of information to all stakeholder groups. In addition to its public outreach efforts, CIG was also enlisted to manage various internal communication processes, including a comprehensive crisis communications plan and issues management curriculum.

CIG’s extensive experience with large, high-impact public infrastructure projects proved to be beneficial to the FasTracks program, and continues to play a role in its success. By reaching out to all stakeholders, including community leaders, residents, local government and the media, and building mutually beneficial relationships among these groups, CIG has been able to bridge the communication gap, facilitating community consensus and support for the FasTracks program. While FasTracks still has a way to go before the program is complete, the results speak for themselves. A 2009 study by RTD concluded that 83 percent of Denver-metro residents say approving FasTracks in 2004 was a good idea. The FasTracks program has gained national and international accolades for being a world-class transit system, a catalyst for our nation’s effort to provide enhanced mobility and sustainability options.

Download a pdf of this case study here.

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You’ve heard it before; a picture is worth a thousand words.

Solid, captivating design, such as a logo, can communicate volumes without saying a word.

Now, imagine the powerful impact of graphics and words combined.

While the concepts you’re broadcasting may be complex, our words and design make it simple. More importantly, great design encourages your audience to linger a little longer, read a bit more and absorb your message completely.

Take a stroll through our art gallery. Take your time. Linger where you like. Pass by that which does not strike you.

At CIG, we create what your mind envisions and capture what you want to communicate.

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When working with a public relations firm, chances are you didn’t select them because they’ve got a beautiful new office with $35 per square foot carpeting. We’d also wager that you couldn’t care less where or how often they take you out for lunch. Finally, you’re probably savvy enough to want to hear opinions that differ from your own; not just those that reinforce your own view.

Your expectations can be summed up in one word—Results.

At CIG, positive results for our clients are what we’re all about. We’re constantly measuring and reporting to our clients so they know, on any given day, how far we’ve moved the needle.

CIG. No carpet. No two martini lunches. No group-think. Just results.

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Categories: Governor Ritter | Government | Print Collateral

Challenge

Establish firm goals and clear strategies to reduce harmful greenhouse gas emissions and provide simple suggestions so everyone in Colorado can address global warming.

CIG Solution

A comprehensive informational profile that clearly represents the Governor’s vision for sustainable living in Colorado.

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