Look Who’s talking
For better or for worse, businesses can't ignore social networking
Published by the Denver Business Journal
— October 02, 2009 — Businesses no longer canignore online social networking websites once seen as the province only of teens and tech geeks.
They’re playing a bigger role in how companies interact with their customers, blurring old distinctions between marketing, customer service and public relations.
“It’s where your customers are,” said Ari Newman, co-founder of Boulder-based Filtrbox.
His company makes software that helps more than 200 businesses find and analyze what’s being said about them online.
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