No Sign of the Cavalry
Fifteen years ago, what is now the Internet superhighway was more like the Wild West. There were few rules and more than a few shady characters. It was a place where a man with an excessively waxed moustache dared tie a damsel to the railroad tracks with the man on the white horse several days’ ride away.
As registering domain names became easier, “entrepreneurial” individuals began registering all manner of them with the hope that someday, a Pepsi or Dell Computer or even Sting the musician would pay a ransom to secure rights to “their” URL. Later dubbed “cyber squatting,” this practice was reined-in when a new Sheriff came to town in the form of the federal government, which enacted the Anticybersquatting Consumer Protection Act in 1999.
Today, there’s a dusty new boom town on the virtual horizon: social media. Much like the Internet was a decade-or-so ago, social media has a constantly evolving set of rules, norms and bad actors.
A story I read in the June 17, 2009 edition of The New York Times, reminds me of something we’ve been suggesting to our clients for months now – determine the most logical account names your company or organization might use on popular social media sites and REGISTER THEM IMMEDIATELY.
It doesn’t matter if you plan to use them or not – securing your accounts now will prevent others from doing so – at best offering later to sell them to you for a “reasonable price,” or at worst impersonating you and casting your business in a negative light.
Yes, some social media platforms allow users to file complaints to have an account turned over to the “rightful owner,” but who needs that headache?
It seems prudent to us to take a proactive role, because right now it’s the Wild West, and there’s no sign of the Cavalry.
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