CIG: Denver Public Relations, training, graphic design, research and proposal writing

How ‘bout them Broncos…?

Here we are fans, 6-0 into a season where most predicted – or at least mentally prepared for – our beloved Denver Broncos to possibly be in the opposite equation at this stage of the game.

Now, I never thought that, mind you, but I’m what you would call a true fan. The kind that bleeds orange and blue. The kind whose family has held Broncos season tickets since 1968. In fact, I start every season with the fervent belief that the Broncos are destined for Super Bowl victory. Hey – I’ve only been wrong 95 percent of the time…

That said, I was a tad suspect when the big change came down from Bowlen Central: Out with Shanahan; In with McDaniels. Then came the showdown between the rookie head coach and the would-be/could-be career QB Jay Cutler. (Let’s face it, he was the only guy we gave a chance to, after a suitable mourning period over John’s retirement…)

Follow that with the closed-door media approach, the Brandon Marshall brou-ha-ha and the pre-season losses stacking up. Let’s just say I was a pretty lonely Super Bowl advocate going into game one of the regular season.

I’m not so lonely anymore.

So what happened? Also a huge fan of the Colorado Rockies, I had observed the same phenomenon earlier this year, when they yanked Hurdle – a mere two years removed from his infamous World Series run in 2007, replacing him with Manager Jim Tracy. The upshot – the Rox take off like a rocket and give the National League a run for its money, with the best season second half in their history.

Veteran Manager Jim Tracy and newcomer Coach McD have something in common – both leaders care more about what happens inside their respective teams than outside their teams, and it shows. Each established rock-solid internal communication, including clearly defined expectations and objectives, and a laser-like focus to the task at hand – Winning.

Both coaches identified this goal and built their communication (and their teams) around it – focusing on the goal and the path to reaching it. The transformation for both teams appeared seemingly overnight.

So what’s in it for us? Two key things these coaches remind us about:

1. Your internal audience is your most important audience – without their support, your organization simply can not be successful, no matter how well you communicate with customers.
2. Establish a single, clearly defined goal, and build all communication from there.

Oh yeah, and how much fun it is to win.

Thanks Coach McD – see you at the Super Bowl!

Posted by .(JavaScript must be enabled to view this email address) on 10/20 at 09:01 PM

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