CIG: Denver Public Relations, training, graphic design, research and proposal writing

Great Moments in CIG History - Chapter 3

The future was bright and our spirits were high as CIG rang in 2007. With the team we had assembled by the end of 2006, I was optimistic for the milestone year ahead as FasTracks continued making progress and our list of clients continued to grow. Although some clients were feeling the initial flutters of a turbulent economy, others were thriving and hoped to embrace new trends in public relations and marketing.

In the spring, we launched our Web site, cig-pr.com, and had started earnestly engaging in business development. We pursued several promising opportunities – including marketing and branding projects for both the City of Wheat Ridge and the Longmont Downtown Development Authority (LDDA) – which resulted in contracts and two wonderful, long-term clients for CIG. It wasn’t long before our team found ourselves in a familiar situation – enough work to expand once again.

What we really needed was someone who could hit the ground running, handling the more behind-the-scenes logistics of our client accounts, serving as support to the rest of the team. As much as I hate to admit it, coming from Bears country at the University of Northern Colorado, our search for such a resource led us again to the land of green and gold, home of the Rams – and two of our team members already – Colorado State University. It was there we found CIG’s first intern turned full-time employee, Megan Rees.

“How do you feel about dogs?”

It was the final and most important question of Megan’s job interview, which was conducted over soft tacos and green chili at El Azteca in the Republic Plaza food court. As you guessed, she answered favorably and after a ceremonial introduction to the “guardians” of CIG World HQ (aka my two sweet, albeit enormous and protective, flat-coated retrievers Lily and Becky); she secured her spot on the team.

It was a busy summer as we embarked on new projects, formed new partnerships and embraced new challenges. Construction season was in full swing as FasTracks celebrated another milestone – the first project construction-related activity on the West Corridor.

But as the days of summer came to a close, another season quickly approached – campaign season. Or as we later dubbed it – cocktail season. In 2007, we were excited to partner with our friends at CRL Associates on several local election campaigns for clients including the Denver Museum of Nature and Science, Colorado Symphony Orchestra and Xcel Energy. All of which were successful at the ballot, by the way…!

By the end of the year, we were operating at steady pace and all was well in CIG’s world. As we headed into 2008, however, many unseen changes loomed on the horizon. The economy was starting to appear unstable, with only the worst ahead and it was clear the nation as a whole was starting to squirm…

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