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What is your communications philosophy?

Let’s look at the basics. I believe effective communications should be clear, concise, relevant and timely. Whether you are developing a full-blown strategic communications plan or a stand-alone piece for the Web, print or presentation, ask yourself these simple questions:

• Who is the audience?
• How do I want to influence their thinking?
• What action(s) do I want them to take?
• How can I share my message so it is clear, concise, relevant and timely?

These questions are central to communications planning, as well as the development of any tactical communications piece.

I also look at the three A’s – alignment, assignment and adjustment. Are my strategies and messages in alignment with the needs of my audiences and the communications goals? Have I assigned the right messages to change the thinking of my audience or to spur them to action? Once my plan or piece is put in place, I then ask what I need to adjust to meet the fluid nature of the current business climate. I prepare for the next wave.

What is your communications philosophy? Have you considered your next communications “chess move?”

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