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Great Moments in CIG History - Chapter 5

For many Americans, 2009 might have seemed a bit like the Wild West, with cowboys and outlaws vying for the upper hand. Depending on your political persuasion, President Obama was either hero or villain – Wyatt Earp or Billy the Kid.

Desperados claimed victory with near double-digit unemployment rates, but the new sheriff in town helped the market find its bottom in March and spent the balance of the year regaining its losses.

Even with the economy struggling to turn the corner in fits and starts, CIG stayed busy. We were fortunate to continue our work for many of the clients we’d served over the years, and were even able to add a few more.

In a coup that fits nicely with our goal of “global domination,” we secured several projects with Newmont Mining Corporation – one of the largest mining companies in the world. In an interesting twist, it turns out that Newmont’s offices are in the Palazzo Verdi Office Tower in Greenwood Village – a structure built by our long-time clients and friends at Kiewit Building Group. The Newmont projects were a refreshing change that allowed us to learn about a new company and industry, as well as flex our creative muscles.

We were also asked to bring our facilitation experience to bear to assist HDR Engineering on the I-70 Mountain Corridor’s Draft Programmatic Environmental Impact Statement, or DPEIS (you know how we LOVE acronyms in transportation…). We brought together key stakeholders from all along the corridor – from Golden to Glenwood Springs to Gypsum – to provide input through Issue Task Forces. Having spent the past several years focused on transit at RTD FasTracks, we were excited to work with some of our old friends at CDOT with whom we’d worked on T-REX.

Finally, 2009 allowed me to put my money where my mouth was in terms of re-investing in the business. I challenged my team to improve their skills and prowess in all areas – particularly social media. Knowing that 100 percent of economic recessions eventually come to an end, we worked hard to get smarter about the social media phenomenon that is revolutionizing the way we all communicate and how we serve our clients. This investment has already paid off, with several clients jumping into the social media arena with our help and, subsequently, seeing a healthy return on their new communication investment.

As 2009 turned to 2010, we turned to the future and began to set our sights on new adventures, including a wonderful opportunity to serve a new client, Denver Water. We also started planning our fantastic five-year anniversary celebration, just around the corner on May 13. Watch this space in the coming week for at least two breaking news items – an announcement on how CIG is about to grow again, and (knowing our guests) an amusing story or two about shenanigans that are likely take place at our anniversary party.

Fair warning if you plan to attend – there will be cameras on-hand and we’re not afraid to live blog and tweet the event if necessary. Paraphrasing Billy the Kid’s (played by former Breakfast Club jock Emilio Estevez) famous line in the movie Young Guns: “We’ll make you famous.”

**I want to offer a personal note of thanks to every one of you who made these first five years possible. Thank you for your trust, your support, your confidence and your commitment to our mutual success. Without you, this amazing ride never would have been possible and, to you, I will remain eternally grateful.

Here’s to the next five years and beyond!

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Posted by Karen Morales on 05/12 at 09:05 AM
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Great Moments in CIG History – Chapter 4

Ahhh, 2008. Who can forget it? Described succinctly by the hipper members of my staff simply as “the year the SHTF,” …at least in terms of the economy. As the prosperity of 2007 began to wane around the country, buzzwords like “credit crunch,” “stimulus package,” and “staycation” gradually crept into our collective vocabulary, along with the ominous big “R.” Unprecedented gas and oil prices, foreclosures, billion-dollar bailouts and a plummeting stock market marked the beginning of troubled times for many. 

However, despite the unyielding economic woes, 2008 was a historic year. U.S. voters ushered in Barack Obama as our first black president, watched Michael Phelps as he smoked Olympic world records (and later, bongs…) and begrudgingly acknowledged the Great Recession, as it settled in for an extended – albeit unwelcome – stay. 

In January, CIG recognized the first of several historic events of our own that year, with the joyful return of my very first team member, Laurie Meza, who eagerly rejoined the working world after an extended maternity leave following the birth of her twins.

Despite a downward shift in the economy, CIG continued to grow at a steady pace. We formed partnerships with two new clients – the City of Longmont’s Education Task Force and the Town of Timnath – extending our reach further north along the Front Range.

Later that summer, it was time for my small company to grow once again. With the addition of Liz Viscardi to the team, CIG embraced another milestone on the road to “global domination.” (Yes, that’s right, we think big here at CIG…) Providing great support for the FasTracks team, Liz, a fellow former member of the Kiewit crew, proved to be a perfect fit for both our clients and our culture.

It was also a historic time for Colorado, as the 2008 Democratic National Convention (DNC) set up shop right here in our own backyard that August, bringing tens of thousands flocking to the Queen City of the Rockies. CIG worked with the Conference of Minority Transportation Officials (COMTO) to plan and host a national transportation forum, Transportation’s Catch-22: Challenges and Solutions for America’s Backbone, which brought together several of the nation’s leaders, in town for the DNC, to share ideas and solutions for the rapid rise of oil prices and foreign oil dependence.

That fall, the CIG team trekked to beautiful Lake Tahoe to attend the City-County Communications and Marketing Association (3CMA) annual conference where not one – but two – of our clients accepted national awards for their brand identity projects, designed and led by CIG. The City of Wheat Ridge won the Silver-Circle Award and the Longmont Downtown Development Authority took home the Savvy Award – a very proud moment for our clients and for us. 

As I’m sure you all remember, the final months of 2008 brought an intoxicating swirl of fear and hope, as the American people elected a new leader…  Fear of what might happen in the new year, and a new hope that came with the possibility of change. Regardless, people welcomed 2009 with open arms and CIG was among them as we braced ourselves for another year of opportunities and unknowns!

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Posted by Karen Morales on 05/07 at 02:27 PM
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