Your New 7th-Inning Stretch

On behalf of CDOT’s The Heat Is On campaign, CIG produced a poster to be placed in Coors Field for Rockies games throughout the summer, reminding baseball fans to use resources like breathalyzers to make smart decisions while drinking.

The CIG team was up to the task — although, the models might not have known what they were getting themselves into. A few awkward moments under the lights and in front of a large sheet were transformed into a final poster we’d happily hang at home. See the finished poster below.