When it comes to our clients and planning memorable events, CIG is constantly seeking ways to raise the bar. In this case, we raised it all the way to The Westin Denver Downtown’s rooftop pool deck for a pop-up event with barre3 set in the midst of Denver’s signature skyline.
CIG client, The Westin Denver Downtown, was looking for fun ways to engage the community and draw attention to its on-point pool deck as a destination for local events and entertainment. Our CIG Events team saw the opportunity to highlight the hotel’s health and wellness pillars while bringing together like-minded local businesses for a pop-up fitness class. Partnering with barre3 Cherry Creek, a popular studio workout that combines ballet, Pilates and yoga, The Westin Denver Downtown hosted a free barre3 fitness class on its rooftop pool deck, followed by a 3-mile run led by RunWESTIN™ and Denver’s bRUNch running club, and finishing with healthy snacks from the Westin’s SuperFoodsRX™ menu back at the pool. To further elevate the event, CIG brought in Boulder Running Company, New Balance and RXBAR to provide goodies for guests and contribute prizes for a raffle.
The event reached capacity within days, drawing nearly 75 fitness fanatics from the Mile High City, who not only got to experience barre3’s unique workout, they were introduced to the hotel’s wellness programs available to travelers across the country any time they stay at a Westin property. This first-ever event was a major success and proved to be mutually beneficial for the hotel and its partners to promote healthy living, gain access to new client networks and create a sense of community.