It’s a simple fact: seat belts save lives. If you’re in a crash and not wearing your seatbelt, you’ll be lucky to walk away. When not properly secured in their seats, both drivers and passengers can be ejected from their vehicles. The risk? Minor to serious injury all the way to death.
How is it, then, that a driver or passenger could forgo their seat belt? Perhaps people would be more likely to buckle up after seeing a crash or rollover during which someone was ejected from the vehicle.
With this in mind, CIG developed three eye-catching public displays to encourage buckling up in the county with the lowest seat belt use — Pueblo.
Using crash test dummies, the “Ejection Exhibits” simulated, but clearly showed, the deadly consequences that can happen when you don’t wear your seat belt.