Car crashes are one of the leading causes of death for Coloradans — and the leading cause of death for teens. Working on the Colorado Department of Transportation’s (CDOT) Click It or Ticket campaign for three years, CIG has helped create partnerships with law enforcement agencies, community coalitions and other safety advocates to educate the public about Colorado’s seat belt laws and the importance of wearing seat belts every ride, every time.
For the 2016 May Mobilization enforcement period, we wanted to put a personal touch on the seat belt campaign, and make an emotional plea to all drivers about buckling up. To make that plea, we respectfully led outreach to a family who had recently lost their daughter in an unbuckled crash. Working with the Forrest family, we created the “Lil’ Mac Pledge,” a pledge to always buckle up in memory of Mackenzie Forrest (nicknamed Lil’ Mac), a Lakewood High School basketball star who tragically died in a crash just a few months before.