“FREE breathalyzer test! Get your breathalyzer test! A breathalyzer is a whole lot cheaper than a DUI!”
Attendees at a recent Rockies game were hearing more than calls for peanuts and Cracker Jacks as they entered Coors Field on a warm summer day. CIGers dressed in vendor costumes offered up free mobile breathalyzer tests and education on safe driving practices to afternoon ballpark-goers.
What started as a goofy idea turned into an eye-catching tactic with many interested baseball fans taking a breathalyzer test or asking for more information about the handheld devices.
The breathalyzer stunt was featured on media outlets across the state, including CBS 4 who covered the story throughout the day.